Research Interests

Social Media, Digital Marketing, Online Consumer Behavior, Marketing Strategy,


"Social Media Sentiment and Firm Value", with Tae-Hyung Pyo and Thomas S. Gruca
Submitted to Marketing Science                                                                                            Full Text 
Awarded McGraw-Hill/Irwin Distinguished Best MMA Conference Paper Award, April 2018
Best paper for the Social Media and Digital Marketing Track - MMA Conference, April 2018

Working Papers

"Social Media and Firm Cash Flows", with Tae-Hyung Pyo and Thomas S. Gruca                                                         Status: Under preparation for submission to Journal of Business Research

"Identifying Socially Contagious Groups: Impacts of Social Identity and Preference Similarity on New Product Adoption"                                                                                                                                                                            Status: In process of writing

Conference Publications/Presentations

"Social Media Sentiment and Firm Value" Marketing Management Association Spring Conference, April 2018

"Social Media and Shareholder Value" INFORMS Marketing Science Conference, June 2015