Research Interests

Social Media, Digital Marketing, Online Consumer Behavior, Marketing Strategy,

RESEARCH

"Is Social Capital Always "Capital?" Measuring and Leveraging Social Capital in Online User Communities for In-Group Diffusion" - Under Review Journal of Business Research.

"Social Media Sentiment and Firm Value", with Tae-Hyung Pyo and Thomas S. Gruca
Preparing for Submission.


"Role of Product Characteristics on Social Contagion and New Product Success" - Manuscription preparation

"Mining the Impact of Social Networking on High-Frequency Financial Data" - Published in 2021 International Conference on Computational Science and Computational Intelligence, December 2021.

"Identifying Social Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Products" - Extended Abstract Published in Marketing Management Association Conference, September 2019.

"Social Media Sentiment and Firm Value" Extended Abstract Published in Marketing Management Association Conference, April 2018.

Awarded McGraw-Hill/Irwin Distinguished Best MMA Conference Paper Award, April 2018Best paper for the Social Media and Digital Marketing Track - MMA Conference, April 2018

Conference Presentations

"Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product" Marketing Management Association Conference, September 2019

"Social Media Sentiment and Firm Value" Marketing Management Association Spring Conference, April 2018

"Social Media and Shareholder Value" INFORMS Marketing Science Conference, June 2015