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to learn about various marketing concepts. I will upload videos discussing concepts in marketing as well as create videos that show real life examples of those concepts.
Needs, Wants and Demands


Needs, Wants, and Demands in marketing

Maslow's Hierarchy of needs with examples

What is Marketing All About? – Value in Marketing


What is Value in Marketing?

Hedonic and Utilitarian Value

Skybridge Gatlinburg Tennessee – What value does Vacations provide?

What are brands? Understand branding, rebranding, positioning, and repositioning with examples.

Different Marketing Philosophies


Marketing Philosophies

Marketing Environment Analysis including SWOT Analysis


Detailed SWOT Analysis

PESTELC Analysis

Types of Competition – Monopoly – Oligopoly – Monopolistic Competition – Perfect Competition

Creating a Marketing Plan


Create a Marketing Plan – Step by step

BCG Matrix

Ansoff's Growth Opportunity Matrix

PESTELC Analysis

Detailed SWOT Analysis

Typical retail shop in Kathmandu

Types of Competition – Monopoly – Oligopoly – Monopolistic Competition – Perfect Competition

Segmenting, Targeting, and Positioning Strategies


Segmenting Targeting Positioning – Segmenting the market Part 1

Segmenting Targeting Positioning – Segmenting a market – Part 2 – Demographic Segmentation

Target Market Strategies

Psychographics Segmentation

Segmenting, Targeting, Positioning – Differentiation and Positioning

Perceptual map and Repositioning

How to create a perceptual map using excel

Family Guy – Millennials – Who/what/how are they?

Marketing Research


The five step marketing research process

Primary Data vs Secondary Data

Qualitative vs quantitative data/research

Consumer Behavior


Consumer Decision Making Process

Influences on Consumer Behavior

Types of Groups: Primary, Secondary, Reference groups

Rode SmartLav+ V. Sony ECMCS3 V. Purple Panda Lav Kit

Typical retail shop in Kathmandu

Brain Games – Perception – Basketball Example

What is attitude? ABC of Attitude

Family decision making process – Initiator, Influencer, Decider, Purchaser, User.

Psychoanalytic Approach to Personality – Id, Superego, and ego. Family Guy – Peters conscience.

Product Strategies


Total Value Concept in Marketing – Core, actual, augmented product

Product Types – convenience, shopping, specialty, unsought Goods

Product Life Cycle (PLC)

Diffusion of innovation

New product development process – Homer Simpson designs a car.

What is a product mix? Understand Product lines, Product mix length, Product mix depth, etc

All Boeing planes – Boeing Airplanes, fighters, bombers, and helicopters

What are brands? Understand branding, rebranding, positioning, and repositioning with examples.

Marketing Channels and Distribution systems


Marketing Channel – What is the difference between marketing channel and supply chain.

Direct vs indirect marketing channel

Value of Marketing Channels – Contact Efficiency, time utility, place utility, etc

Intensive selective and exclusive distribution

Types of Channel Conflict – Horizontal conflict, Vertical conflict, Multichannel Conflict

Buying Meat in Nepal vs USA

Typical retail shop in Kathmandu

Stukent Mimic Pro Simulation


Stukent Mimic Pro Round 1 Walkthrough

Stukent Mimic Pro Round 2 Walkthrough

Mimic Pro Stukent Simulation
