Please subscribe to my YouTube channel to learn about various marketing concepts. I will upload videos discussing concepts in marketing as well as create videos that show real life examples of those concepts.
Needs, Wants and Demands
Needs, Wants, and Demands in marketing
Maslow's Hierarchy of needs with examples
What is Marketing All About? – Value in Marketing
What is Value in Marketing?
Hedonic and Utilitarian Value
Skybridge Gatlinburg Tennessee – What value does Vacations provide?
What are brands? Understand branding, rebranding, positioning, and repositioning with examples.
Different Marketing Philosophies
Marketing Philosophies
Marketing Environment Analysis including SWOT Analysis
Detailed SWOT Analysis
PESTELC Analysis
Types of Competition – Monopoly – Oligopoly – Monopolistic Competition – Perfect Competition
Creating a Marketing Plan
Create a Marketing Plan – Step by step
BCG Matrix
Ansoff's Growth Opportunity Matrix
PESTELC Analysis
Detailed SWOT Analysis
Typical retail shop in Kathmandu
Types of Competition – Monopoly – Oligopoly – Monopolistic Competition – Perfect Competition
Segmenting, Targeting, and Positioning Strategies
Segmenting Targeting Positioning – Segmenting the market Part 1
Segmenting Targeting Positioning – Segmenting a market – Part 2 – Demographic Segmentation
Target Market Strategies
Psychographics Segmentation
Segmenting, Targeting, Positioning – Differentiation and Positioning
Perceptual map and Repositioning
How to create a perceptual map using excel
Family Guy – Millennials – Who/what/how are they?
Marketing Research
The five step marketing research process
Primary Data vs Secondary Data
Qualitative vs quantitative data/research
Consumer Behavior
Consumer Decision Making Process
Influences on Consumer Behavior
Types of Groups: Primary, Secondary, Reference groups
Rode SmartLav+ V. Sony ECMCS3 V. Purple Panda Lav Kit
Typical retail shop in Kathmandu
Brain Games – Perception – Basketball Example
What is attitude? ABC of Attitude
Family decision making process – Initiator, Influencer, Decider, Purchaser, User.
Psychoanalytic Approach to Personality – Id, Superego, and ego. Family Guy – Peters conscience.
Product Strategies
Total Value Concept in Marketing – Core, actual, augmented product
Product Types – convenience, shopping, specialty, unsought Goods
Product Life Cycle (PLC)
Diffusion of innovation
New product development process – Homer Simpson designs a car.
What is a product mix? Understand Product lines, Product mix length, Product mix depth, etc
All Boeing planes – Boeing Airplanes, fighters, bombers, and helicopters
What are brands? Understand branding, rebranding, positioning, and repositioning with examples.
Marketing Channels and Distribution systems
Marketing Channel – What is the difference between marketing channel and supply chain.
Direct vs indirect marketing channel
Value of Marketing Channels – Contact Efficiency, time utility, place utility, etc
Intensive selective and exclusive distribution
Types of Channel Conflict – Horizontal conflict, Vertical conflict, Multichannel Conflict
Buying Meat in Nepal vs USA
Typical retail shop in Kathmandu
Stukent Mimic Pro Simulation
Stukent Mimic Pro Round 1 Walkthrough
Stukent Mimic Pro Round 2 Walkthrough
Mimic Pro Stukent Simulation